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Campaign
Takashimaya Xmas 2022
Christmas campaign covering window displays, gift guides, posters, and social assets.
Client
Takashimaya
Category
Campaign
Year
2026
Christmas campaign covering window displays, gift guides, posters, and social assets. Designed to stand apart in a season of visual saturation.
Challenge
Christmas retail is crowded with identical palettes and motifs. The work needed to feel celebratory without becoming generic.
Solution
A warmer, more elevated palette with elegant serif typography and soft-focus photography. The window display tells a story of gift-giving rather than simply decorating the space.
Gallery
Outcome
Window concept, gift guide, posters, and social assets delivered as a cohesive seasonal campaign.