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Campaign
Takashimaya CNY 2023
Chinese New Year campaign encompassing ang pow design, in-store displays, and digital greeting cards.
Client
Takashimaya
Category
Campaign
Year
2026
Chinese New Year campaign encompassing ang pow design, in-store displays, and digital greeting cards. Designed to feel culturally resonant and quietly luxurious.
Challenge
CNY creative risks appearing either dated or disrespectful. The audience expects sophistication, not noise.
Solution
A single, refined motif executed with generous whitespace and premium finishing. Physical pieces designed to be kept; in-store elements composed for organic discovery.
Gallery
Outcome
Ang pows, window displays, and digital greetings delivered as a unified seasonal expression.