Client
SGInstabikes
Category
Branding / Web / Content
Deliverables
5 items
SGInstabikes is a WordPress + WooCommerce e-commerce platform for Singapore's motorcycle community — selling apparel, bespoke merch, stickers, and OBU skins. We built the brand identity, custom WordPress theme, bespoke plugin for product customisation, and integrated social commerce.
Challenge
The motorcycle scene in Singapore was fragmented across WhatsApp groups and forums. No central hub existed for riders to connect, buy gear, or find events. The site had to handle e-commerce, custom product builds, and community features — all while feeling authentic to riders, not corporate.
Solution
We built the brand from scratch — logo, type system, and illustration style. Then we designed and developed a custom WordPress theme with WooCommerce, built a bespoke product customisation plugin for OBU skins and bespoke merch, integrated social login, and ran Instagram-driven marketing campaigns.
Deliverables
Responsive Design
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Gallery
Outcome
Launched with 500+ signups in the first month. The store now carries apparel, bespoke merch, stickers, and OBU skins with full customisation. Social following grew to 3,000+ within 6 months.