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Branding
JCB Brand & Collateral
Premium collateral design spanning brochures, event materials, and digital banners for a financial services brand.
Client
JCB
Category
Branding
Year
2026
Premium collateral design spanning brochures, event materials, and digital banners for a financial services brand operating across multiple markets.
Challenge
Serving disparate audiences — corporate banking, consumer rewards, merchants — each with different expectations and touchpoint requirements.
Solution
A tiered visual system anchored by a shared grid and photography treatment. Premium weight for high-touch moments, lighter formats for volume channels, digital-first for web and social.
Gallery
Outcome
A complete collateral system launched across five markets, covering print, event, and digital applications.