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Video
Daikin TVC
Creative direction and storyboard art for a television commercial translating an invisible product into tangible feeling.
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Client
Daikin
Category
Video
Deliverables
1 items
Creative direction and storyboard art for a 30-second television commercial translating an invisible product into tangible feeling.
Challenge
Air conditioning lacks physical presence. The spot needed to evoke the sensation of comfort without relying on category conventions or literal demonstration.
Solution
A sensory-led concept built around intimate, atmospheric moments — shifting light, moving fabric, subtle environmental textures. Storyboards framed each shot in natural, cinematic light.
Deliverables
New Deliverable
Outcome
Completed storyboards and creative direction ready for production and regional broadcast.