Email Design
ANA eDM Design System
A modular email design system for a major airline, built for clarity and consistency across every communication touchpoint.
Client
All Nippon Airways (ANA)
Category
Email Design
Year
2026
A modular email design system for a major airline, covering transactional, promotional, and membership communications across multiple markets and languages. The system prioritises clarity, hierarchy, and brand consistency at every touchpoint.
Challenge
Email templates needed to accommodate varying content lengths, languages, and device sizes without compromising the brand's precise visual standards.
Solution
A component-based library of interchangeable modules — headers, content blocks, calls-to-action, and footers — designed to snap together while maintaining consistent typographic rhythm and spatial hierarchy.
Gallery
Outcome
A complete, scalable email system ready for ongoing deployment across the airline's global communications.